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On this page, we would like to clarify, what and how you may communicate about your use of our screening tool. We want to make it clear, that it is not only the CO2eq results that are interesting to share with your clients, customers and suppliers. Our tool is able to generate and show you much more.

As consumers, we are exposed to an overwhelming amount of sustainability claims about all sorts of products and services. It is often challenging to evaluate whether the claims are true and whether they make a real difference for the sustainability of a product.

As a manufacturer, you are enriched with increasingly comprehensive legislation on production, marketing and reporting. And you are met with still higher expectations and demands from consumers and customers.

With our screening tool, you will be able to measure the climate footprint of each of your products. Furthermore, you can make alternative screenings, showing the concrete difference your green initiatives and sustainable product development will have on our climate. Also, our tool generates comparisons with other products and services, making the result more relatable and easier to communicate.

Communicate about your screening results

What you may communicate about the CO2eq results generated from your product screenings depends on the level of verification. Naturally, the trustworthiness of the accuracy of the screening result relies on the validation of input data.

  • If you choose not to have your screenings verified, you may communicate the worst case result.
  • If you choose to have Målbar verify your screenings, you can communicate the expected CO2eq number as long as you mention the best and worst case results. It also has to be shown on the same level.
  • If you have your screenings verified by third party, you may communicate the main result. You may say that it is the expected emission of your product, as long as the official report always follows the result.


Read more on screening verifications, what it costs and more about how to communicate properly about it

Communicate about your progress

You can say that by interchanging one material to another, you have reduced your emission on the specific product by x%.

You may tell that by choosing another supplier, you have cut your transport emissions by x% and minimized your production waste on x and z component.

You may say that you have cut costs and reduced the climate impact on your products by a given percentage by transporting your goods with ship in stead of airplane.

If you have saved 1 kilo of CO2eq per product by shifting to FSC certified cardboard boxes and you use 1 million boxes a year, you can say that you save 1000 tons of CO2eq on an annual basis.

You may mention how you now know your value chain much better, and maybe have a closer relationship with your partners and suppliers.

You can tell how you inspire your suppliers to reevaluate their production methods, waste policies, electricity consumption etc.

Be aware

You are not allowed to say that you have saved CO2eq by for example producing in Denmark in stead of China, if you have always produced in Denmark. Only if you actually did move your production.

However, it is allowed to communicate the benefits from producing in Denmark as long as you focus on for example being founded on the idea of local production. And do not insinuate that it is a new, ground breaking initiative for you, even though it might be for others.

Compare – the power of benchmarking

In the output package from our tool, you can compare the climate footprint of your product with other products and services and even with relevant benchmarks from other categories.

We are on a mission to bring data and data knowledge to the broad audience. But not many are able to relate to a given amount of CO2eq. It is easier to relate to the comparison with kilometers driven in a family car, cups of café latte or hours of streaming. This is why the tool shows these types of comparisons in relation to every screening result.

When we have data, and we start familiarizing ourselves with it, then it becomes valuable and usable for everybody.

Comparing illustration

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