Communication

On this page, we would like to clarify, what and how you may communicate about your use of our screening tool. We want to make it clear, that it is not only the CO2eq results that are interesting to share with your clients, customers, and suppliers. Our tool is able to generate and show you much more.

As consumers, we are exposed to an overwhelming amount of sustainability claims about all sorts of products and services. It is often challenging to evaluate whether the claims are true and whether they make a real difference when it comes to climate footprint.

As a manufacturer, you are enriched with increasingly comprehensive legislation on production, marketing, and reporting. And you are met with still higher expectations and demands from customers and citizens in general.

With Målbar LCA, you will be able to measure the climate footprint of each of your products. Furthermore, you can make alternative screenings, showing the concrete difference your green initiatives and climate reflective product development will have on our climate.

Målbar LCA offers three levels of verification, allowing you to communicate climate footprint results with a level of assurance that matches your use case, audience, and compliance needs. Each option is designed to support transparent, proportionate, and well-documented communication.

Self-assessment
Self-assessment is suitable when screening results are used internally, for early product development, design comparisons, or initial portfolio overviews. The climate footprint is calculated within Målbar LCA by the user, following the platform’s methodology and data structure, but without external review.
This option supports informed decision-making while keeping flexibility in early or exploratory phases.

Verified by Målbar
When results need a higher level of credibility, Målbar can review and verify the screening. This includes a structured quality check of data inputs, assumptions, and modelling choices, ensuring alignment with Målbar’s methodology and relevant standards.
Verification by Målbar is well suited for customer dialogue (B2B), procurement documentation, and sustainability reporting, where transparent and consistent documentation is required.

Third-party verified
Third-party verification adds an independent layer of assurance that is particularly relevant when climate footprint results are communicated directly to consumers. An external reviewer assesses the screening and its documentation against defined verification criteria, supporting transparency and credibility in B2C contexts.

Communicate about your progress

Here are examples of clear and precise messages that you can document through the Målbar screening tool.

If you have switched all your cardboard packaging from virgin to recycled, you can say that you save x tons of CO2eq on an annual basis on packaging.

You may tell that by choosing another supplier of a specific component for one of your top selling products, you have cut your transport emissions by x% of CO2eq on that product.

If you have reduced your production waste on all your textiles, you can communicate about it by saying “We have reduced our climate emissions on all our products that include textiles, because we found a way to minimise the amount of leftover materials in the application of textiles. This has resulted in an annual reduction of (number) tons of CO2eq.”

You can say that by interchanging one material with another, you have reduced your emissions on a specific product by x%.

Communicate about useful insights

Using your Målbar insights as documentation and basis for the communication, you can also talk about insights you gained from the screening tool such as:

“We know now that the main part of our climate footprint derives from our production processes. Thus, we have decided that to really make a substantial reduction in our emissions, we will initiate a plan to install renewable energy sources throughout all our production facilities. We expect to be 100% self-sufficient in energy for production in 2027.”

“We recently learned that it is in fact our transportation and logistics that carry xx% of our CO2eq emissions. This has been a surprise for us, and we are now working on a detailed and ambitious plan to cut down storage time and optimize transportation routes and truck loading. We expect to roll out the plan by xxxx and to cut down at least xx% by xxxx.”

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