3 days HOUE 2025

FALK OUTDOOR

Climate Impact

From raw material til End of Life

 

Every design choice has a climate impact – but not all impacts are obvious.

That’s why we’ve teamed up with Målbar to screen the climate footprint of our products across the entire Product Life Cycle – from raw material acquisition through manufacturing, distribution, use phase and ultimately End of Life.

With data in hand, we can make informed, data-driven decisions and document the impact of our choices.
It’s a step toward greater transparency – and better design conversations.

 

Material choices play a crucial role in how efficiently we use resources.

We offer FALK Outdoor in two variations: one with 87% post-consumer plastic in the shell (49 % of the total material consumption and one with 70% post-industrial plastic (39% of the total material consumption).

The LCA results from Målbar’s LCA-tool on both variations indicate that the amount of recycled material in each variation influences the total footprint of the chairs.

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Life Cycle Assessment

To understand the climate impact of a product, we need to look at its entire life cycle – from raw materials to end of life. This is done through a method called life cycle assessment (LCA), which maps emissions from all stages and converts them into one total number: the product’s CO₂eq footprint.

By analysing the life cycle data, you can identify which stage is responsible for the largest share of emissions.

This insight makes it possible to focus efforts where they matter most – and to explore where there may be potential for changes.

 

As a Målbar subscribing customer, you get access to knowledge that used to be only for specialised experts in the field. And you are presented with the climate emissions from all phases of the product life cycle enabling you to relate and compare it to your own products and manufacturing.

When you have screened a product in our tool and obtained a result, your work doesn’t end here. Now the most important work begins. Now you analyse your results to figure out how you can reduce the climate impact of your products. Our tool makes it easy to see which parts of the life cycle that carry the largest parts of the emissions.

 

“Our LCA-tool makes it easy to see which parts
of the life cycle that carry the largest parts
of the emissions”

 

When you have screened a product in our tool and obtained a result, your work doesn’t end here. Now the most important work begins. Now you analyse your results to figure out how you can reduce the climate impact of your products. Our tool makes it easy to see which parts of the life cycle that carry the largest parts of the emissions. With the alternate screening function, you can test various alternative design options and immediately see how they influence the CO2eq emissions.

 

*This interval shows the potential impact of missing datapoints, that haven’t been possible to obtain through the Supply Chain of the product. Where data is missing, conservative estimates have been used.

How to use the LCA-tool in the design process

Once you understand what a Life Cycle Assessment (LCA) includes, the next step is knowing how to apply it in practice.

LCA provides a clear picture of where in a product’s life cycle the climate impact is highest — and just as importantly, where there’s room to reduce it.

By using the LCA-tool early in the design phase, you gain insights that can guide key decisions about materials, waste, transport, and more. It becomes easier to ask the right questions, and to make informed decisions.

To support this, we’ve gathered a set of principles that are useful to keep in mind when designing with environmental impact in focus.

Ideas for design starting points

Ideas for design starting points

Design

  • Use a smaller amount of materials – design for lightweight
  • Use surface finishes which are durable or easy to renovate in order to increase lifetime
  • Design for wear resistance. Avoid denting or chipping edges by rounding them
  • Facilitate disassembly of materials in clean fractions and repair e.g. through modular design
  • Ensure that surface materials have a good enough wear resistance

Raw materials

  • Avoid designing waste in the production. Design for standard dimensions of raw materials
  • Use materials and manufacturing methods with low impacts
  • Use recycled materials, or left-over materials from your own or other productions

Manufacturing

  • Choose manufacturers that use renewable energy sources in their production
  • Explore ways to reduce energy consumption and waste
  • Avoid toxic chemicals

Distribution

  • Reduce packaging weight and use easy-to-recycle packaging (mono-materials)
  • Reduce the size of the box if it has a density lower than 300kg/m3
  • Reuse packaging materials
  • Favor less emitting modes of transportation like ship over airplane and lorry.
  • Reduce transport distances

Use

  • Design ways for refurbishing the fabrics and surfaces, so that the design can be continuously upgraded.
  • Provide information and recommendations like ‘Use organic detergents’ and instructions on how to clean and maintain the product for prolonged lifetime
  • Provide instructions on repair, spare part acquisition, and support

End of life

  • Facilitate sorting of materials
  • Introduce take-back schemes
  • Provide recycling centers with instructions

Everyone can play an active role

What is key here, is to understand that it is not enough to focus on reducing the environmental impact from one product life cycle stage or one element of a design. A holistic approach where all aspects of the product life cycle is considered and thought through is crucial. Only this way will we be able to change our business as usual into a responsible approach towards designing, creating, and living.

We all hold a unique position of influence in shaping the future of manufacturing. It’s not just a matter of individual responsibility but a collective effort where every small step count.
Together, we can inspire manufacturers and the entire industry to embrace a more holistic approach.

Designers can act as ambassadors for the green transition by informing their manufacturers about what usually have a large reduction like using renewable energy for manufacturing and avoid creating waste.

Disclaimer: The design ideas are based on the current legislation and knowledge, however, science on the area continuously expands and new knowledge is discovered, which means the content is subject to changes.

Standard for calculation
This climate footprint report is calculated according to EU’s rules for Product Environmental Footprint (PEF). When data was not available from the brand owner, conservative estimates has been applied. All phases of the product lifecycle are included in the calculation. For the phases after factory gate; Use Phase and Disposal, conservative estimates build from the PEF rules are applied. Specifically, the disposal is calculated based on an EU average.

Målbar only reports on Climate Impact.

The data sources behind these calculations are
EcoInvent 3.8 and EF 3.0 and 3.1 PEF data as well as PEF compliant LCA data (read more here: https://www.maalbar.dk/transparency/ )

Method of data application
This report is generated by using MÅLBAR’s Climate Screening Tool with the brand owner first performing a self-assessment after which it has been validated and verified by Målbar (read more here: https://www.maalbar.dk/verification/ )

Responsibility of data
The brand owner has the sole responsibility concerning all input data (including material and packaging weight and dimensions, origins of production and material, as well as transport, warehouse and retail information). With the verification of this report, Målbar has manually controlled these data towards the normal field of data for this product type and questioned the Brand Owner for outliers before completing this report. This is not a third-party verification.

Validity of the screening result
The screening is verified on the 27.05.25 and is valid for 1 year from this date. The screening has been performed in the Målbar software version 2.9703.

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Meet Lærke

         +45 22 32 65 02

 

During the collaboration between 17 brand owners on measuring the climate impact of an entire furniture collection, Lærke worked as project manager for one of these furniture companies, managing the calculating of climate emissions on their furniture. For an intense summer, she worked in Målbar’s screening tool, learning about data sheets, materials, the composition of furniture and much more, that she had never concerned herself with before.

After the big presentation of the climate screened furniture collection in summer 2021, Jakob and Anders decided to hire their first permanent employee. So now Lærke is our word magician.

 

"Being part of Målbar is being part of a greater movement and it feels like we are in the front of it, the green transition. It is also being part of a company in rapid development, so having to master new skills and learning new, exciting stuff is naturally and fortunately a vital part of the job.”

 

Lærke is a hardcore content creator. She has a master’s degree in Corporate Communication from Aarhus University and a special interest in and passion for communicating sustainability related messages in a way that makes complicated stuff easy to understand.

 

Lærkes favorite place is her home. She lives in a small commune in Jutland with her husband, their two kids, and two other families. They have their own house while sharing a large, wild, and vigorous garden with playgrounds, kitchen gardens, greenhouse, hens and a magnificent view over green fields and the small village of Vinderslev.

 

"This place makes me happy, because there’s so much life here; our kids playing, flowers blooming, and crops growing. This is our little paradise”.

 

Yoga is Lærke’s go-to activity when she needs to bring up her energy levels, clear her head or create extra focus. And since Lærke works from home most days, she can easily fit in 15 minutes of yoga in her lunch break.

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Meet Jakob

 

"My story with Målbar started when Anders and I were colleagues at FDB Møbler - I was head of International Sales and Anders were Head of CSR and Product Development. During that time, it became very clear to me, that if we want to drive a positive change and incorporate a more thoughtfull and futureproof mindset into our company strategies, it requires a very close partnership between the commercial side of the business and the CSR team”

 

With the establishment of MÅLBAR, we are striving to build this bridge between these two often very different worlds, and ultimately to create a more common language for everybody. If we do this right, we have the possibility to utilize the free market forces to help drive a positive change.

 

"It's with great pride and humbleness that I get up every morning and work together with our amazing and dedicated team of professionals, experts and devoted minds all working for the same mission - to drive a positive change for something better! Our team is by far our biggest achievement so far, and Målbar would be nothing without them!”

 

In his spare time, Jakob enjoys as much time as possible with his wife and son, who they feel grows up way to fast! To clear his mind, Jakob basically engages in two very different activities. It is either a fast-paced and high-pulse padel tennis match, or the more long-term mental challenge of a round of golf. Here, he often enjoys the nature, the calm, and the mental challenge way more than the troublesome golf-strikes themselves.

 

As the CEO of Målbar, Jakob feels fortunate to be involved in a lot of our projects, and together with our team, he paves the road for our company.

It's always been crucial for us to have a close dialogue with our customers. To secure that, we are always on the same page with their world of operation, and the feedback we get from them is absolute crucial for our further development of MÅLBAR and our services. The combination of that, and our high standards for compliance of European legislation are often a path of challenge, but also extremely rewarding when we see the actual impact in the industry following new legislation.

 

"My best advice for our users would be to focus intensely on establishing a strong and easy-workable system to collect and maintain product-level details. It is crucial in the future for any company to secure a very high level of detail on all products, services, and operations - not only for the sake of product environmental screenings, but for own control and compliance with current and future legislation.”

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Meet Anders

         +45 28 18 52 46

 

Anders is our very detail-oriented data nerd and oracle. Collecting and working with data as well as saving the planet with data are his passions.

Anders grew up in a Copenhagen suburb area called Vestegnen. Back then, it was close to nature, which Anders enjoyed a lot. Today, Anders still lives in Copenhagen with his husband in a beautiful 150-year-old apartment by the lakes. They have renovated it by themselves with great respect for the old materials and details.

 

"It is usually fun to do and brings me great joy when I’m satisfied with the result.”

 

Anders appreciates that both nature and culture are within biking distance in the city – he especially likes exhibitions about design, architecture, and art.

Anders has always cared about sustainability and worked on solutions to climate change. Already in the 90s, he started working with LCAs. And he never stops being curious and always wants to gain new knowledge in the area of sustainability.

 

"I am very curious about the concept of Absolute Sustainability within the 9 planetary boundaries. How it is measured and whether it could be a true way to measure also our unsustainable consumption patterns. I believe that if we in a meaningful way can measure sustainability then the green transition will happen much faster.”

 

Anders’ hopes for the future are that the respect for science and documentation becomes more important again. And his advice to our customers is to focus less on materials (animal materials exempted) and focus more on switching to renewable energy in production of both materials and products.

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Meet Natasha

 

During summer 2022, it became clear that we needed more and better graphic skills, and that’s when we hired Natasha.

 

"It was important for me to find a workplace with space to be myself and people who I can relate to. I worked parttime for about 8 months and then got offered a fulltime position as inhouse designer.”

 

Flexibility and amazing colleagues are important things to Natasha in her professional life. What Natasha likes about the Målbar team is that we have our fundamental values in common.

 

"I want to be a part of something good, helping people understand, learn and making the right decisions. I feel like I can do that here.”

 

Natasha has a professional bachelor’s degree in visual communication from the Danish School of Media and Journalism. For her final bachelor project, she created a whole universe around a made-up business renting slings to new parents.  This is a good example of how Natasha in her professional life not only cares about the visuals but also what she communicates. It must have a good purpose and be meaningful to her.

 

Natasha is a kind and always positive person. She grew up in a Danish home but with Italian culture and food. She likes everything health related and love to cook and eat, using fresh and local ingredients. She likes to read about the mind, the breath, and how the body works. Which naturally brings her to wanting to take care of our home, our planet and being a mindful consumer.

 

Natasha also loves to move in almost every way. She likes yoga, dancing, running, cycling and surfing. She has two beautiful girls and they all like to spend time together outside in parks, at the beach, or anywhere green really.

 

Natasha’s hopes for the future are that people start taking more responsibility of their own actions and realize the important tasks we have in front of us.

 

"For me, sustainability is the way we live together with nature, and how we protect our wildlife and the oceans.“

 

Natashas advise to our customers is: A photo can say more than a thousand words, choose wisely.

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Meet Sasisa

          +45 25 65 02 02

 

We hired Sasisa in March 2022. She started out as maternity cover, but already during the summer of 2022, it became obvious that Målbar needed a clearer division of tasks and Sasisa was ready to take a larger responsibility. She was therefore promoted to Head of Communications and PR.
Sasisa - or Sas as we call her in daily speak – took on her new role with enthusiasm, professionalism, and great care.

 

"I was looking for a meaningful job, where I knew my colleagues would share my values on work life and family life. I worked with Jakob in the past so it wasn’t hard to convince me that Målbar was the perfect place for me”.

 

Sasisa lives in Valby with her husband and two kids. Both Sas and her husband are from the same town in Funen and their families live right next to each other.

 

In her free time, Sasisa likes to enjoy nature with her family and to explore new restaurants with her friends. She also likes running and knitting. In fact, sewing and knitting are Sasisa’s newest hobby, and she plans on getting really good at it.

 

Sasisas parents are from Sri Lanka. Among many other things, they have played an important part in her commitment to the green transition. 

 

"My parents have been good at living responsibly since their upbringing in Sri Lanka was characterized by survival due to the Civil War. They have always grown many crops in their garden, avoided wasting any food, and only bought clothes when they needed them. This lifestyle has become a natural part of my way of living.”

 

Her family’s background has also influenced her professional path. She is deeply interested in intercultural understanding and consumer behavior. She excels at conceptualizing ideas, understanding her audience, creating structure, and paying meticulous attention to detail.

 

"My team and I work hard to translate the complexity of LCAs, environmental data and EU climate legislation into understandable information for everybody. I love that. Our way of working together to create a good product like an illustration or a guideline for our customers is unique.”

 

Sasisa’s hope for the future is that the communication and marketing business increases its obligation towards helping consumers make responsible choices. Our business needs to take responsibility for educating consumers and not mislead. We have an important voice in society.

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Meet Leonor

 

Leonor started her journey in Målbar as student assistant in October 2022 when she was about to write her Master thesis. In October 2023, she finished her thesis and continued in a full-time position at Målbar.

For Leonor, it is a true pleasure to be part of the Målbar team.

 

"The environment is very relaxed, and it is clear to me that I’m working with people that are motivated and believe in the importance of their work.”

 

An important professional value to Leonor is to be able to identify the direct positive impact her contribution will have on our society.

 

Leonor grew up in sunny Lisbon, Portugal. She has always liked physical and outdoor activities and especially worships the water.


"The beach and the ocean are the setting for some of my favorite activities, from surfing or sailing to just relaxing under the sun.”

 

She is also creative and into activities such as crafts, repairs, sewing, painting, everything involving working with materials using her hands.

 

To Leonor, the most interesting aspect of sustainability is innovative materials that are developed to provide less climate emitting alternatives to the conventional materials. And she finds it important to educate product designers and brands in smarter material choices and more durable solutions.

 

"Communicating the results of our screenings to (the brand’s) designers is crucial to making sure that our work has an impact on the development of future products. It is important to be informed but also to use that information to motivate change.”

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Meet Miriam

 

After completing her PhD degree, Miriam sought opportunities to both apply and deepen her knowledge of Life Cycle Assessment (LCA). In Målbar, she found the perfect combination: engaging in and advancing LCAs while transitioning from agricultural to industrial applications.

 

At Målbar, Miriam assists customers in comprehending LCAs, identifies ways to streamline the process, and develops easily understandable reports of results. She is also enthusiastic about social media communication and enjoys contributing to LinkedIn content creation. As a lifelong learner, she is deeply interested in the perspectives and work of her colleagues. Her ambition is to contribute to a greener future outside of Målbar and a warm and welcoming culture within Målbar.

 

Miriam is a heartfelt environmentalist. She holds a master’s degree in Environmental Engineering and a PhD degree in Life Cycle Assessment of agricultural systems. She enjoys system thinking, breaking down the complex, and finding ways to enhance the status quo.

 

Sustainability, to her, is a holistic concept. She believes that as a collective, we will be better at managing Earth’s resources, once we have become better at managing our very own most precious resources: time and energy. In this regard, she conducts workshops on Time Management, primarily for PhD students and academics.

 

"To me, being part of Målbar means contributing to the green transition. I wish to contribute to that transition by informed decision-making, closing the gap between what we know should be done and what is actually being done.”

 

Biking in and around Copenhagen, exploring known and unknown areas is one of Miriam’s favorite weekend activities.

 

"When biking, I can let my thoughts fly, move my body, relax and get new ideas.”

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Meet Claudia

 

Claudia discovered Målbar on a DTU fair and reached out to us when she was about to begin her Master thesis. During her thesis writing, she has launched into a deep and thorough analysis of PEF and EPDs in order to explain the differences among the results coming from the two methodologies. Simultaneously, she worked as a student assistant, and soon after she graduated, she signed on a permanent position.

 

Claudia is happy to be part of Målbar. Like all her colleagues, she finds it important to work for a bigger cause while being in a calm and positive environment.

 

"Everyone makes you feel very welcome, and you can feel the energetic atmosphere of people working here!”

 

Claudia grew up in Northern Italy in a small town in the countryside. Even though she doesn’t find her hometown one of the prettiest parts of her country, she misses seeing the mountains when looking at the horizon.

 

In her spare time, she likes exploring new kinds of music, meditating, doing sports, and going to cultural events of any kind.

 

"I love keeping my energy high, so I am often into trying new random activities. I also love dancing and music in general. I am a former dancer and would like to start again, maybe taking some singing classes as well.”

 

Claudia recently graduated from a MSc in Environmental Engineering at DTU. Last summer, as part of her MSc, she had a short stay in Bangalore, at TIGS, for an exchange program about sustainable projects in India’s aspirational district, where her research focused on environmental stewardship in agriculture.

 

"I believe in general when it comes to sustainability the main important thing for me is that every claim is backed up by data. Apart from that, I get excited when I see all the aspects of sustainability – environmental, economic and social – equally cared for in a project.”

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Meet Neeraj

 

During the summer break of 2022, while working as a research assistant in Germany, Neeraj learned about a student job opportunity at Målbar through a friend. Intrigued by the role's direct alignment with both his ongoing studies and future career goals, he applied for the job.

 

"I had the pleasure of being interviewed by Anders and Morten. I was delighted to receive an offer, marking the beginning of my journey with Målbar in September 2022. This opportunity has been a pivotal step in my professional development, perfectly bridging my academic pursuits with practical experience in my field of interest.”

 

Neeraj finds fulfilment in his job at Målbar, where he among other things has played a significant role in the development of the screening tool. He finds that the office culture at Målbar is characterized by its flat hierarchy and openness, which create a welcoming and inclusive workplace. Neeraj believes that this dynamic fosters a sense of belonging and encourages open communication and collaboration among team members, enhancing our collective productivity and creativity.

 

Neeraj already has a varied career path behind him. He has embraced a diverse array of roles across both academic and industry sectors, enriching his experience in fields such as remote sensing, civil engineering, research, and sustainability. He continues to have a drive to seek out and conquer new challenges.

 

"Among the many roles I've undertaken, one of the most rewarding has been my position as a teaching assistant in a Life Cycle Assessment (LCA) course. I played a pivotal role in guiding students and assessing their assignments. This experience not only allowed me to deepen my own understanding of LCA but also to contribute to the educational journey of aspiring professionals.”

 

Neeraj grew up in India, under the circumstances of his father's job, which necessitated frequent relocations across various regions of the country. This lifestyle has endowed him with resilience and the ability to swiftly adapt to new environments, cultures, and communities—a skill that continues to serve him well as an expatriate in Denmark.

 

Looking towards the future, Neeraj is committed to contributing to the fields of sustainability and green transition. His ambition is to play a role in transforming our planet into a more  sustainable environment for future generations. To him, sustainability is fundamentally about conducting our lives and work in a manner that conscientiously considers the needs of the future generations.

 

"My keen interest lies in the circular economy, a model I find both fascinating and crucial. I am convinced that by embracing circularity—effectively closing the loop on our consumption and production cycles—we can significantly alter our environmental impact. It's the transformative power of circularity to foster a more sustainable, efficient, and regenerative system that I am most passionate about, believing it to be a key driver in our quest for a more sustainable future.”

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Meet Pablo

 

Pablo came to Denmark to complete his second year of his master's degree and thesis at the DTU, as he wanted to focus his specialization in construction and industrial installations (architectural engineering) in the field of sustainability and circular economy.

 

"After completing my master's degree, and with an interest to continue developing in this professional area, I contacted Målbar, as it covered many of the points I saw as important to start with my professional path, being a company with clear objectives and values aligned with my own.”

 

As part of our engineering team, Pablo oversees the verification of product screening from customers and provide support on how they can improve their outcome of our screening tool.

 

Pablo grew up in Bilbao, Spain. He studied his two Bachelor degrees there - one in General Engineering and other in Business Administration and Management – and then he moved to Valencia, taking his master's degree in Engineering.

 

"With the desire to live an experience outside Spain and cultivate my interest in the area of sustainability, I decided to complete the specialisation and thesis in DTU in Denmark, focusing on the area of sustainability and circular economy in the construction sector.”

 

Pablo is a very active and curious person and he likes to import these elements into his work environment with continuous learning and development of new projects where he can keep learning.

 

He has a passion for handball, which he still play in a team in Copenhagen. He is also into cycling, trying to take advantage of Denmark's brighter months to go out and ride. In addition, for many years he was a leisure time instructor and also collaborated in different projects, both socio-educational and social, this being an important personal interest that he still tries to stay connected with.

 

For Pablo, sustainability means finding a balance with the environment around us, social, environmental, and economic at all levels, so that the impact we may have today does not have negative repercussions in the future.

 

"From a professional perspective, I am most interested in environmental conservation, climate action, and responsible consumption and production.”

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Meet Morten

          + 45 20 86 06 39

 

"It is not entirely wrong to say that my journey into Målbar started when I dug up my first earthworm; growing up on a farm presented an opportunity to live closely connected with the natural world.”

 

This laid the seed for Morten for wanting to understand the way all things are intertwined. Growing up and transitioning into the field of engineering, he delved into methodologies such as Life Cycle Assessments, seeking to quantify the impact of human activity on earth. It was during this time that he stumbled upon Målbar who was looking to strengthen the engineering team, and it immediately resonated with both parties as a perfect fit. So, in November 2021, we hired Morten. He was fresh out of DTU and after only 6 months, he was promoted to Head of Operations.

 

"I am drawn to Målbar's innovative approach, seamlessly integrating my agricultural insights with engineering expertise to drive meaningful impact. What I appreciate most about Målbar is our collective commitment to help everyone understand and measure human impact, knowing that our efforts can help pave the way for more holistic solutions and an ecologically harmonious future.”

 

As Morten’s childhood unraveled in the countryside, the settings inspired in him a deep understanding for natural resources and their mindful use. The Danish landscape is still part of his everyday life, bringing up his son alongside flowers, trees and chickens.

 

"In my free time, I enjoy exploring the great outdoors, tending to a garden or smaller building projects. Hobbies such as gardening and building allow me to channel my creativity and connect with nature on a deeper and less intellectual level. I hope to pass this relationship on to future generations, as my hopes for the future are firmly rooted in harmonization, aspiring to create a world where humans and nature coexist.”

 

To Morten, sustainability encompasses a holistic approach to preserving our planet for future generations without limiting curiosity, advancement and exploration. He is particularly passionate about optimizing resource management and understanding consumer behavior, recognizing the central role these areas play in mitigating environmental degradation.

 

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Meet Iben

            +45 22 34 83 02

 

Iben was part of the first batch of Målbar customers and started working in the tool in 2021. After that, she was excited for the tool, the ambitions, and the passion at Målbar at had good talks with the team at fairs and events.

 

"From my first encounter with Målbar and the team, I felt that here was a group of people who truly shared my curiosity and ambition for working with sustainability and the green transition. I am so happy that the opportunity arose to become part of the team."

 

As our Head of Community Impact, Iben makes sure that our clients get the most out of their work with us. She advices them on best practices, guides them through the process of screening their products and understanding their emissions. She also helps them structure their work and assists them in implementing the work towards emission reductions in their company.

Iben is born and bred in Valby, Copenhagen. She has always been very curious and eager to learn new things and new skills.

 

"I am very much a people person – I love good conversations, gatherings, and events. I feel uplifted from social connections. Yet I also really value peace, quiet and time for reflection in my own company. I practice yoga and spend as much time in nature as I can.”

 

With three kids, there is very limited time for hobbies, but still Iben loves to get creative with drawing, making jewelry, designing, and sowing etc. She also loves cooking especially without a recipe just using good ingredients and creating beautiful and aesthetic meals for good people.

Inspired by travels and youthful freedom, education wise, Iben sat out to be able to work with people all over the planet. Therefore, she studied communication and English at CBS.

 

"I was also very interested in trends, aesthetics and fashion so after my bachelors, I studied fashion design at KEA and worked briefly in the fashion industry. As I realized I wanted to work more focused with sustainability, I went on to take my masters at CBS – Can. Soc. Management of Creative Business Processes.”

 

After she finished studying, Iben has worked in several different roles in various companies and industries – all with a focus on advancing the green transition.

 

To Iben, sustainability relates both to climate and environment but also to way of life, finding a balance, respecting past ways of living, and caring for your surroundings.

 

Iben’ s advice to our customers is to remember that sustainability efforts and ESG reporting are not a checklist or a one-off task. It cannot live in a vacuum, but most involve the whole company. Sustainable efforts can be a great means to advance internal processes and build a more successful and effective business – that people are proud to be part of.

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Meet Christian

 

At the point of time in Målbar’s history where we felt the need to allocate more power to developing our business model, the perfect candidate showed up out of the blue. Christian became part of Målbar in October 2022, after he in previous positions had started shifting his attention towards sustainable development.

 

"Our impact is about choices. I wanted to make sure that my choices had a positive climate impact as well as supporting others in creating impact. And that eventually pointed me at Målbar.”

 

Christian is responsible for our total solution incorporating all product screenings from customers in a program that creates a larger overview of all the emissions, processes, and materials that drives them. The data illustrates the emission of single products as well as the weighted emissions merged with sales figures. This solution, which Christian has customized to support our purpose, secures the ability to create strategies for reductions based on high quality data with a level of detail that ensures actual improvements.

 

"I have always had a love for numbers and analyses. The way numbers can help understand complex systems and together with knowledge give insights that before was latent.”

 

Christian holds a masters degree in economics (cand.oecon) from Aarhus university. He has solid and varied experience in optimizing operations and plans through understanding of data, increasing earnings and cutting waste and errors.

Christian grew up at the countryside of Djursland next to Mols Bjerge National Park. Today he lives with his wive and kids near Aarhus, on a calm suburban street with many other families whom they often socialize with. He likes to stay active through running and climbing.

 

"I practice a special form of climbing called bouldering. We climb on relatively short climbing walls where we only climb 4-5 meters up, but with no other safety gear than mattresses on the floor. I also practice meditation a lot to clear my mind and create focus and creativity.”

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Meet Per

 

Per joined Målbar when we saw the need for a person who could help our backend developers with the frontend development of our web tool. He brings with him years of experience in software development and a passion for creating impactful digital solutions.

 

Although he is mostly self-taught, Per has worked with great Danish companies that are renowned for their technology and solutions for their customers. Today, he balances freelance work and personal projects like Besprout.dk and Gavemild.dk, alongside his role at Målbar.

 

As a software developer at Målbar, Per focuses primarily on frontend technologies but seamlessly dives into backend tasks when needed.

 

“It’s incredibly fulfilling to see the impact of our work with the web tool, especially with the short feedback loop between our development team and our dedicated engineers. It keeps every day exciting with new challenges.”

 

Per’s love for technology began early in life, though he didn’t start programming until he turned 20. It turned out to be a perfect fit:

 

“I program almost every day - even on weekends and evenings. It’s not just a job, it’s my passion.”

 

When he’s not coding, Per enjoys reconnecting with nature through outdoor activities like campfire cooking, disc golfing, and mushroom hunting. Sustainability plays an important role in both his professional and personal life. For Per, it’s about building systems and practices that ensure the well-being of future generations while protecting the resources and ecosystems we depend on.

 

 

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Meet Mikkel

 

Mikkel’s passion for web development began during high school when he landed a part-time job as a content writer for a large web agency. This experience sparked an intense curiosity for web design and development, leading to countless late nights experimenting with new technologies and building his own projects.

 

After seven years of honing his craft, Mikkel took on the role of Lead Frontend Developer at one of Scandinavia’s leading logistics companies. Here, he mastered the art of managing large-scale projects while delivering top-notch solutions. Three years later, Mikkel joined a Danish cloud-based accounting platform, where he played a pivotal role in modernising the platform by transitioning it to a newer technology stack.

 

In true entrepreneurial spirit, Mikkel ventured into the startup world after four years. Together with a former colleague, he co-founded a platform focused on eSports, pouring his creativity and technical expertise into the project. While the venture closed after 2.5 years, it enriched Mikkel with invaluable lessons in resilience, adaptability, and innovative thinking.

 

Since then, he has been a sought-after consultant and freelancer, collaborating with both small startups and established organisations, before bringing his impressive skill set to Målbar.

 

"Each step in my career has taught med valuable lessons like managing complex systems, creating scalable solutions, and navigating the challenges of start-ups. I now bring all these skills together to develop the webtool at Målbar."

 

Mikkel has always had a deep fascination with technology. From the moment he discovered programming, he’s spent countless “coding nights” with friends, collaborating on projects and exploring new ideas. This passion for creating and problem-solving has shaped his career and continues to inspire his work at Målbar.

 

While Mikkel’s world often revolves around screens and coding, he finds balance in the outdoors. Spending time in nature—whether it's on camping trips with his son or simply going for a long walk in the forest—offers him a refreshing contrast to the digital world. He dreams of one day being semi-self-sufficient, living a life that’s in harmony with the planet.

 

Through his work, Mikkel combines his tech expertise with his commitment to sustainability, helping Målbar guide others toward a more responsible future.

 

"Another big dream I have is creating a solution that makes it simple for people to choose better alternatives - for the climate and themselves."

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Meet Elia

 

Elia joined Målbar as a student assistant and quickly felt at home in the team.

With a background in Materials Science and Technology from Italy and an ongoing MSc in Materials and Manufacturing Engineering at DTU, he brings a strong technical foundation and a passion for sustainability. Currently, he is working on an academic project focused on designing and manufacturing natural fiber cups—combining material innovation with a focus on environmental impact.

At Målbar, Elia helps verify customer screenings and print reports. About the verifying tasks he says:

"You are able to actually see the real environmental impact of many products. It is interesting because sometimes a little change in a parameter could result in a considerable variation in the final screening's result".

Elia is originally from a small town near Turin.

He enjoys walking, reading, sports, and cooking in his free time. He has a keen interest in fashion and cars, blending creativity with technical knowledge.

His perspective on sustainability is about balance—ensuring that today’s needs are met without compromising the future.

His advice to Målbar’s customers? Whenever possible, choose materials that have low emissions, even if they come at a slightly higher cost—it makes a difference in the long run.

 

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Meet Lourenço

 

Lourenço had been searching for a student job in an office-based company for some time—preferably something with a focus on the green transition and a positive impact on the world.

"Målbar practically fell into my lap- very lucky!". He says.

At Målbar he is part of the team, working to ensure data quality in customers' climate screenings. His tasks include verifying inputs, identifying missing information, and preparing final reports of our customers’ screenings.

Originally Lourenço is from Lisbon, and holds a bachelor's degree in Materials Engineering from IST (Instituto Superior Técnico).

During his studies, he participated in the TLMoto project, where he helped build an electric motorcycle for European competitions.

He later moved to Denmark to pursue a master’s degree in Materials and Manufacturing Engineering at DTU, aiming to gain more hands-on knowledge of materials and production processes.

He values the fact that his work at Målbar feels meaningful from day one:
"It’s exciting that I can already contribute to something as relevant as climate impact assessments—and that what we do actually helps make a difference."

In his free time, Lourenço enjoys being active—whether it’s sports, working out, or just going for a walk.

He’s a passionate sailor, and used to work as a sailing instructor in Lisbon. Alongside his studies, he brings his energy and precision to both Målbar and his work as a bartender in the city.

When it comes to sustainability, he is particularly interested in reducing waste and promoting circular economy principles. His best advice for Målbar’s customers is simple: "Don’t hold back on information. The more data we have on a product’s production, transport, and use, the more precise the life cycle assessment will be—and the better the decision-making foundation."

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